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The contents of this report reflect the views of the author(s), who is responsible for the facts and the accuracy of the data presented herein. The contents do not necessarily reflect the official views or policies of the Virginia Department of Transportation, the Commonwealth Transportation Board, or the Federal Highway Administration. This report does not constitute a standard, specification, or regulation. Any inclusion of manufacturer names, trade names, or trademarks is for identification purposes only and is not to be considered an endorsement.

Title:

Trends in Public Information Within the Fairfax Alcohol Safety Action Project, 1975
Authors:
Cheryl W. Lynn
Year: 1976
VTRC No.: 76-R60
Abstract: To assess current trends in the effectiveness of the public information and education countermeasure of the Fairfax Alcohol Safety Action Project, two pieces of survey type research are conducted on a periodic basis. The roadside survey has been conducted annually since 1971, the year before the Fairfax ASAP became operational. The telephone survey, which replaced the yearly household survey, has been conducted on a semiannual basis, with two surveys having been completed. This report summarizes the findings of the roadside and telephone surveys as they pertain to the public information and education countermeasure.